We are IDS, runners, swimmers, triathletes, hikers, and gym-goers. We understand how it feels to GET THERE - that feeling when, whatever your sport, whatever your level, you go further, push harder, get better, and the impossible suddenly feels like home.

Like you, we’ve overcome our barriers, including the snooze button. Mostly. We feel the same rush of hitting that peak, climbing that gradient, and beating that time. We’ve had days we’d like to forget but still can’t wait to get out there again. We savor those training days with our mates, and the solitary sessions that clear our heads.